The Internet brings unlimited opportunities to promote your music. Despite the fear, you can really try it and drive your creativity crazy!
The primary key to promote music with success is to open doors for new things, learn from them, and don’t be afraid to make adjustments. Apply these new things to your career.
Let’s take a look at some of the key strategies that can be used to promote music today.
Three Ways You Can Promote Your Music
1. Use social media correctly
We all use social media. If you are not on Facebook, Instagram, and Twitter now, then you are almost non-existent. However, you may not often use social media to promote music.
Social media is not a direct marketing platform. It is indeed a catalyst for dialogue and word of mouth. Nearly 80% of your posts should be full of entertainment, talkativeness, and fun, while nearly 20% of the promotional materials are left. Here are some examples and checklists you can use.
This does not mean that conversation posts cannot become advertisements! You just need to know how to make the content interesting. For example, if you want to record a new album in the studio, try posting some social media updates. Tell the story of the studio’s experience that day, share a remix picture or publish a short trailer video of the song.
Take a photo at the location or share a short video or a photo of the audience. These things are obviously not promotional, but they still let fans know what happened.
However, it is important to remember that social media is not a panacea in promoting music. If you cannot manage your time well, it is easy to waste a lot of time to keep you away from music (please note: this is a time management technique on social media).
2. Market your music. Make your website your sales platform
Your website should not be static. You need to constantly adapt and change, and consider new events in your career. Usually, you want to visit the fans on your website frequently. The more frequent your website, the more your albums, merchandise and tickets will be.
If you are just getting started, you may not have many important updates other than occasionally releasing and browsing albums. Building a blog is a good solution.
It’s easy to start a blog on the homepage of your website. Most website tools (such as Bandzoogle and WordPress) have a blog function. Schedule a blog post once or twice a week and share all the exciting fans. It may inspire some songs, new lyrical ideas you are studying, interesting stories from the last band practice, and even exhaust the equipment you are using.
Another idea is to create a login page on your website. The landing page can be used to collect email addresses, increase visibility, provide more information to fans or make sales.
3. Apply by email
Your email list is a very important tool for promoting music. Unlike partnerships and blogs, your email list is sold based on your current fan base. When someone signs up for your email list, they want to hear from you. Take advantage of this!
Remember, your email should direct fans to your website so that you can include links.
What did you send to your email list? The obvious purpose of the email list is to let your fans know when the album or tour will be released. However, when you have new content, you can also use email lists to send supporters to your blog. (Remember, you want to bring as many fans as possible to your website.)
To have an email list, you will need fans to really sign up for your email correspondence. You can use YouTube to get fans really signing up for your newsletter. An expert company like GetFans can actually help you get the right subscribers for you to offer an email correspondence.